Sonia Prise | Marketing Growth Strategist & Creative Wellbeing Practitioner

Marketing, Growth & Human Systems Strategist

I am a marketing and growth consultant based in Barcelona, helping organizations design and scale effective marketing systems that combine data, strategy and human insight.

For more than 15 years, I have worked at the intersection of digital marketing, business strategy and behavioral understanding, supporting companies and organizations in building sustainable growth engines.

My work focuses on turning complex marketing environments into clear, measurable and scalable systems.

What I Do

I help organizations solve three core challenges:

1. Growth & Acquisition

Designing high-performance acquisition systems through:

• Paid acquisition (Google Ads, Meta Ads)
• Conversion optimization
• funnel architecture
• performance analytics
• lead generation ecosystems

2. Marketing Systems & Automation

Structuring scalable marketing infrastructures including:

• CRM architecture
• marketing automation workflows
• data-driven decision frameworks
• marketing operations optimization

3. Strategic Positioning

Clarifying how organizations communicate their value through:

• brand positioning
• messaging strategy
• content ecosystems
• market differentiation

Track Record

Throughout my career I have worked across international corporations, industrial technology companies, startups and nonprofit organizations.

Organizations I have collaborated with include:

• Universal Robots
• AkzoNobel
• Leica Microsystems
• Logitech
• Hewlett-Packard

In these environments I managed international campaigns, coordinated agencies and marketing teams across EMEA markets, and worked with multi-million-euro marketing pipelines.

Building Marketing Structures from Scratch

Beyond corporate environments, I have also built marketing systems from the ground up.

I designed and collaborated to the creation of entire marketing departments, including:

• marketing strategy
• digital campaigns
• automation systems
• brand guidelines
• website architecture redesign

Within one year, these initiatives resulted in a signficant increase of lead generation and community engagement.

An Interdisciplinary Perspective

Alongside my marketing career, I studied:

• Fine Arts
• Business Administration
• Art Therapy (Master’s degree)

This interdisciplinary background informs my work by integrating:

• behavioral understanding
• symbolic thinking
• creative intelligence
• systems thinking

I believe that effective marketing strategies are not only technical systems but also human systems, shaped by perception, culture and meaning.

Current Work

Today my work combines two complementary directions.

Marketing & Growth Consulting

Supporting companies with:

• digital marketing strategy
• growth systems
• CRM and automation architecture
• international marketing coordination

Creative & Human-Centered Initiatives

Through my project Elevart, I explore how creativity, collective experiences and interdisciplinary practices can support innovation, wellbeing and cultural dialogue.

Based in Barcelona

I have been living in Barcelona for over 15 years, collaborating with international teams across Europe.

Barcelona’s unique intersection of creativity, technology and entrepreneurship continues to shape the way I approach strategy and innovation.

Let’s connect

If you are interested in collaborating, working together on a project, or simply starting a conversation, feel free to get in touch.